Russia’s Innovation E-Commerce Distribution Cause by Limitations

Constraints breed innovation. That was Oren’s first reaction when I was describing Russia’s small but growing e-commerce companies that I’m so fascinated with. Russia’s constraint: Very poor logistics and affordable distribution (No UPS or FedEx equivalents) Low credit/debit card penetration (48% of Russians have bank accounts) Vast country Difficult for international businesses to enter Only 1.5% of sales are online compared to 6.5% in Germany or 13% in the UK Russia’s strengths: Large population at 148 million Large and growing middle class, most notably in cities High internet penetration at over 66% Largest e-commerce market in Europe A go-do-it spirit […]